24 April, 2026
Beauty Trends 2026 What’s Hot in Hong Kong Right Now cover
Beauty Trends 2026 What’s Hot in Hong Kong Right Now cover
Beauty, Summer

Summer Beauty Trends 2026: What’s Hot In Hong Kong Right Now

24 April, 2026
Beauty Trends 2026 What’s Hot in Hong Kong Right Now cover

Summer in Hong Kong is heating up — and so are the beauty trends lighting up our feeds and filling our makeup bags!

From glossy lips and colour-correctors for under-eyes to hydrating mists and scented serums, this season’s summer beauty trends are all about looking effortlessly radiant (even in 90% humidity!). Whether you’re looking to hop on a beauty aesthetic (minimal makeup look? yes please!) or stock up on the latest Hong Kong must-haves, we’ve rounded up the most exciting trends to try right now — no melting makeup or dull skin in sight! Glow up with Sassy’s best summer beauty picks!

Read More: How To Build A K-Beauty Skincare Routine For Hong Kong Weather


summer beauty trends, Beauty buys HK, sephora, sephora lip gloss

Lip Gloss — Juicy pouts all summer

The plump, glossy pout is having its moment (honestly, rightfully so). Ultra-shiny, minty formulas are everywhere, especially translucent sheen paired with bold lip liners for that juicy, no-makeup-makeup finish. The Sephora Collection Outrageous Plump Lip Gloss ($130) is a great starting point — volumising, fresh-scented and very satisfying to wear.

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Kosas Revealer Extra Bright Serum Colour Corrector, summer beauty trends, sephora

Colour Corrector — Beauty hero of the season

Peach-toned correctors are the under-eye hero of the season — brightening, depuffing and making you look like you had a solid eight hours of sleep! The Kosas Revealer Extra Bright Serum Colour Corrector ($245), which is packed with peptides and gentle enough for sensitive skin, is said to deliver this exact effect. 

Read More: Local Clean, Vegan & Sustainable Beauty Brands We Love


sephora, beauty trends, Hourglass Vanish Airbrush Concealer

Concealer — Blur, set, forget

When it’s 34°C and 90% humidity outside, you need a weightless, breathable and waterproof concealer. The Hourglass Vanish Airbrush Concealer ($340) earns its reputation, with its micro-powder formula and undetectable finish — and it promises to hold up all day. Colour us impressed!

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sephora, setting powder, huda beauty, summer beauty trends

Setting Powder — For that lifted look

This summer, pressed powders with precision sponges can give you that lifted, filtered look without the somewhat caked appearance that can happen when you apply a full face of liquid foundation. The Huda Beauty Easy Bake and Snatch Pressed Brightening and Setting Powder ($345) stays put through summer humidity and genuinely lives up to the name.

Read More: Microblading, Lip & Lashline Tattooing: The Best Semi-Permanent Makeup Services In Hong Kong


summer beauty trends, Sephora Collection Glow Super Brightening Serum

Serum — Bright skin, no filter needed

Vitamin C serums are everywhere this season — lightweight, brightening and surprisingly gentle. We recommend the Sephora Collection Glow Super Brightening Serum ($200) that combines 7% vitamin C with 59% vitamin E for a radiance boost. It’s light enough to be used alongside sunblocks.

Read More: Where To Get Lash Lifts & Eyelash Extensions In Hong Kong


Pretti5 Lip Retreat, sephora, beauty trends, summer beauty trends

Lip Serum — Nourish before you gloss

Nourishing lip serums are the quiet star of the summer — hydrating without feeling heavy, and pairing beautifully with bolder shades. The Pretti5 Lip Retreat ($190) is a lovely one: eight plant oils, eco-conscious packaging (fun fact: the packaging is made from recycled coffee seeds) and genuinely soft results.

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TTM DoubleFit Refreshing Set, summer beauty trends, sephora

Mask — Summer humidity antidote

A cooling sheet mask situation is non-negotiable in a Hong Kong summer. The TTM DoubleFit Refreshing Set ($390) pairs a pre-mask mist with a bio-cellulose mask for proper deep hydration. What’s not to like?

Read More: The Best Spas In Hong Kong For Massages, Body Treatments And More


summer beauty trends, sephora, sunscreen

Sunscreen — Beauty must-have for everyone

With the summer almost here, there’s a noticeable surge in sunscreen options — both tinted and non-tinted! Beyond protecting your skin from harmful UVA and UVB rays, today’s sunscreen formulations are far more comfortable and lightweight than ever before. Apart from everyone’s cult favourite Supergoop, we have also recently discovered — and fallen in love with — House of Hur’s Weightless Sun Fluid ($120).

Read More: Hong Kong Tried-and-Tested Beauty Tools For Radiant Skin


summer beauty trends, sephora

Hydrating Mist — Your summer beauty routine essential

We love a good hydrating mist, and the Anua PDRN Hyaluronic Acid Capsule Mist ($130) is the one to keep in your bag at all times. Spritz pre-makeup, mid-commute or after work to give yourself a boost of cooling hydration when it’s swelteringly hot outside.

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summer beauty trends, sephora, haircare, hair loss, Virtue

Haircare — Good hair days even in humidity

Humidity is not kind to hair. To counter the frizz, we recommend a hair mask such as the K18 Leave-In Molecular Repair Hair Mask ($660) or the Kérastase Gloss Absolu Glaze Drops ($290). And if you’re noticing extra hair loss this summer, Virtue Labs Flourish® Density Booster ($405) is worth looking into.

Read More: Hong Kong Shopping Guide —Where Locals Shop For Affordable Beauty Products


summer beauty trends, sephora, perfume, summer perfume, floral perfume, Kayali

Fragrance — Summer in a bottle

This season’s fragrance mood is fun, fruity and wearable. The Sol de Janeiro Cheirosa 62 Jelly Perfume Balm ($225) is the practical summer pick — solid, alcohol-free, pocket-sized and with a long-lasting scent. For something a little fruitier, Kayali Eden Sweet Peach ($1,250) brings crisp apple, frangipani and musk together in a way that just smells like summer.

Read More: The 11 Best Affordable Jewellery Shops In Hong Kong

All images courtesy of Sephora, main image courtesy of House of Hur

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