The Sassy Edit: Must-Haves In Hong Kong In May

Discover the best of what’s new in Hong Kong in May with The Sassy Edit.

With a new event, brand and shop launching every other minute in Hong Kong, it can be hard to keep up with what’s happening around town. Enter The Sassy Edit, our roundup of everything new that’s worth knowing about. From the latest in hot girl summer outfits to summer makeup must-haves for the perfect flirty look to fragrances we can’t stop smelling, this month is full of the insider beauty, lifestyle and fashion information you need to know about first!

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Jung Saem Mool Completes Your Sartorial Look With ‘Devil Wears Prada 2’ Makeup Line Available From Friday, 1 May, 2026

K-beauty enthusiasts will know the brand Jung Saem Mool for its quality products and reputed makeup school. To welcome the return of the film that inspired every fashion enthusiast, The Devil Wears Prada, JSM is launching its limited-edition “When Icons Meet” series. Celebrating the joy at the meeting point of fashion and beauty, JSM’s latest collection features favourites Essential Skin Nuder Cushion, Metal Serum Gloss, Artist Cushion Blush Blur and Essential Mool Micro Fitting Mist (Team Sassy-approved!) alongside limited-edition keyrings, in bold red accents mirroring the film’s iconic look.

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BYREDO Embraces Hong Kong With Its Design-Driven Store On Gough Street

There’s a new neighbour on Hong Kong’s vibrant Gough Street — and they smell good! BYREDO’s recent flagship opening references traditional Hong Kong shop gates with its brutalist and minimalistic structure, setting the scene perfectly for its arrival. Inside, sculptural displays await showcasing BYREDO collections ranging from body care, home scents, makeup and more! In such a beautifully crafted space, BYREDO reminds us that retail is the experience.

BYREDO, 4-6 Gough Street, Central, Hong Kong

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Calzedonia x St. Regis Team Up For The Ultimate Girl’s Summer Pool Day

Pick up a new swimsuit from Calzedonia’s latest collection and head over to the St. Regis for the ultimate relaxation day! Enjoy exclusive access to its outdoor swimming pool, fitness centre and steam room, plus indulge in a special Calzedonia-exclusive nibble and beverage menu (which includes fresh coconuts!) that’s as yummy as its new collection looks! Lounge on luxe sunbeds and sip refreshing cocktails crafted by skilled mixologists from Friday, 1 May!

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Dior Addict’s Glass Lipstick Shines Brighter Than Your Current Lipgloss

What are you picking? Lipstick, balm or gloss? We say — why not all three? Dior Addict’s Glass Lipstick blends all three into one regal silver monochromatic tube. Available in 15 new shades, each swipe provides a hydrating mirror-effect shine for unbeatable glossiness! Refillable and customisable, choose from a mirror case or a new collection of couture cases inspired by the latest House creations for that touch of personality to your pout.

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Luxury Wellness Upgraded With Technogym’s Latest Sand Stone Collection

A good workout can set the mood for the whole day, and Technogym’s latest Sand Stone collection has all the makings for everyday to be a good day! Taking modern wellness to new heights, Technogym has upgraded its tech-forward machines with titanium, vegan leather and clay in a nature-inspired palette for a workout as refreshing as a walk in nature. Inspired by the fluidity of sand and the stability of stone, Technogym’s latest will move and flow with you from cardio to strength training, creating an environment you’ll actually want to train (and spend your time) in!

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Chloé Invites You To Discover Its Atelier Des Fleurs

As of present, where scent-through-screen isn’t quite possible yet, we’re asking you to trust us when we say: Chloé’s latest parfum is utterly gorgeous. Atelier des Fleurs reveals the unexplored sides of cedar, vetiver and sandalwood, evoking the silky softness of wood with a delicate florality and creamy texture. Designed in a gorgeous bottle by French artist Anne-Sophie Barlet, the design perfectly encapsulates Chloé’s chic and sultry aesthetic.

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Indulge In A Parisian Summer With Les Beiges Summer Essentials

We all love to romanticise summer, but its reality often brings days where makeup application can feel too heavy, sticky and — let’s face it — daunting! Enter Chanel’s Les Beiges Summer Essentials collection. We not only love its comprehensive range, but we also love the lightweight and fluid consistency of its face products, which provide ample coverage and the ideal blendability to get up and go on a hot summer day!

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Cult Gaia’s Bridal Campaign Ups The Glamour

2026 Brides! This one’s for you! If you’re looking for a modern and stylish take on bridal couture for your wedding (and at a reasonable price point!), We love Cult Gaia’s latest drop. We’re obsessed with its sculptural silhouettes, soft draping and statement accessories that are ideal no matter if you’re heading to a city hall or planning an elegant reception.

Read More: Where To Find The Perfect Wedding Dress In Hong Kong

Adidas Launches Official 2026 World Cup Jerseys for Pets

There’s style, and then there’s what Adidas is doing. Taking cues from official national team kits, the brand’s latest drop extends the football fantasy to your four-legged friends, with mini jerseys representing countries like Colombia, Mexico, Argentina and Japan. Finally, fits for the whole family!

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