{"id":178449,"date":"2026-05-19T06:00:42","date_gmt":"2026-05-18T22:00:42","guid":{"rendered":"https:\/\/www.sassyhongkong.com\/?p=178449"},"modified":"2026-05-19T18:03:26","modified_gmt":"2026-05-19T10:03:26","slug":"lifestyle-that-girl-content-creator-shivani-dukhande-hong-kong","status":"publish","type":"post","link":"https:\/\/www.sassyhongkong.com\/lifestyle-that-girl-content-creator-shivani-dukhande-hong-kong\/","title":{"rendered":"Content Creator Shivani Dukhande Is Showing Hong Kong What It Didn’t Know It Was Missing"},"content":{"rendered":"

How Shivani Dukhande turned a love of Hong Kong’s hidden corners into a career worth following \u2014 while uncovering a new side to the city.<\/h2>\n

Today, standing with more than 70,000 followers on Instagram and over 40,000 followers on TikTok<\/strong>, Shivani Dukhande<\/a> is a long way from clocking in at 9am. Having amassed millions of views, Shivani’s social media plays host to a love of Hong Kong and a community of viewers both in Hong Kong and around the world, all eager to discover a different side of the city.<\/strong><\/p>\n

Through the hidden gems, food challenges and lighthearted family videos, Shivani showcases not only her love for Hong Kong but also evidence of a creator who is more than a one-trick<\/strong>\u00a0pony<\/strong>. \u201cWhen I first started working, I was in affiliate marketing at [online beauty retailer] YesStyle, focusing on Korean beauty. It was numbers-driven, and I would always look at the social media team and think, “That’s where I belong,\u201d she tells Sassy Hong Kong. That instinct proved to be the catalyst for her career in content creation.<\/strong> But in 2020, just as Dukhande’s TikTok presence was gaining momentum, the platform was banned in Hong Kong, forcing her to pause and rebuild an audience \u2014 for the second time around and from scratch. But what initially felt like a setback ultimately became the turning point.\u00a0<\/strong><\/p>\n

Read on as Shivani opens up about the realities of being an influencer, the decision to leave behind a conventional career path and the exclusive hidden gem<\/strong> she\u2019s revealing only<\/strong><\/em> to Sassy Hong Kong!<\/p>\n

Read More:<\/strong> Toast & Slasher Life In Hong Kong \u2014 In Conversation With Nomkakaii<\/a><\/em><\/p>\n

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\"That<\/p>\n

How did you get into social media?<\/h3>\n

At YesStyle, I moved from affiliate marketing to working in social media, and that’s where my passion really took off. We had a lot of creative freedom there, which still sticks with me today. What I enjoyed most was the strategy behind it \u2014 looking back at videos to see which performed well and which didn’t.<\/strong> After that, I worked at CASETiFY in influencer marketing, where I got to see the other side of the spectrum. I saw brand briefs, how brands work with creators and how content is shaped to fit influencer partnerships, <\/strong> which inspired me to try it for myself, with the content I was already making on the side.<\/p>\n

What kind of videos did you make?<\/h3>\n

I was creating my own content while I was at CASETiFY, and as I was growing on TikTok, it got banned in Hong Kong, which left me demotivated, so I completely stopped creating content for a while. When TikTok first started, it felt like a secret \u2014 not many people really knew what you were doing there, so it felt like you were testing the waters and reaching a whole new audience you probably never thought you’d meet. It was such a great platform for me to experiment and try out new ideas.<\/strong><\/p>\n

Then, Reels were introduced on Instagram, and I wanted to try and see if my content would work there, and to my surprise, it actually did. So I started making Reels about Hong Kong, creating content around the city, which was a fun way to connect with audiences and share interesting things.<\/strong><\/p>\n

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