Lingerie In Hong Kong: Where To Buy Bras & Underwear

Whether you want on-trend pieces from Peach John, comfortable basics from Calvin Klein and Marks & Spencer, delicate lace from Intimissimi or something sexy for Valentine’s Day — here’s where to shop lingerie, bras and underwear in Hong Kong.

First and foremost you want your lingerie (and underwear and bras) to have the perfect fit and size, but it also needs to be flattering and comfortable and to make you feel confident and sexy (even if it’s just for you!). Whether that’s a bodysuit or babydoll dress, an elevated everyday basic bra or underwear, or a timeless lace bodice or slip. Scroll through for our roundup of the best lingerie brands and lingerie stores in Hong Kong to buy sexy bras, comfortable panties and more. Our list includes homegrown local boutiques like 6IXTY8IGHT, celebrity-led brands like SKIMS and online fashion retailers like For Love & Lemons and more.

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Her Own Words — Local brand with everyday and sports bras

Quality meets technological innovation at Her Own Words. Here, comfort is key, with the brand offering a range of award-winning everyday and sports bras designed to fit and feel good. This is a great pick if you’re looking to stock up on those basics.

Her Own Words, various locations across Hong Kong, www.howherownwords.com

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Victoria’s Secret — Iconic lingerie brand with stores in Hong Kong

Vicoria’s Secret needs no introduction. If you’re looking to channel your inner ‘Angel’, pick something up from this American lingerie and clothing brand. With every kind of bra imaginable, sexy lingerie, two-piece sets, swimwear, athleisure and pajama sets, all your underclothing needs are met here, and in style too! In the mood to celebrate Galentine’s and reclaim your femininity? Check out VS’s PINK selection — and don’t sleep on those deliciously scented body lotions and scrubs! Victoria’s Secret offers free shipping in Hong Kong on orders over $1,400, or for an extra $200.

Victoria’s Secret, various locations across Hong Kong, www.victoriassecret.com

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Aerie by American Eagle — Inclusive brand with curvy lingerie options

A classic go-to when you’re in need of refreshing your lingerie drawer. Aerie by American Eagle stocks bralettes ranging XXS to XL and bra sizes up to 85/38D. It’s loved for its comfortable fits and trendy pieces, plus it’s constantly running great deals on its website!

Aerie by American Eagle, various locations across Hong Kong, aeo.com.hk

Calvin Klein — Ultra-soft stretch cotton women’s underwear

Looking for something sleek and super comfortable? Calvin Klein offers extra soft stretch cotton women’s underwear as well as some elegant, lacy options. While you’re there, be sure to also check out its ultra-comfy woven viscose sleepwear. CK’s Heritage Cotton selection reworks its classic styles in modern, stretchy ways for men and women. If you’re trying to amp up your luck for CNY, check out its Year of the Horse collection too!

Calvin Klein, various locations across Hong Kong, www.calvinklein.com.hk

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Intimissimi — Italian brand specialising in lingerie and intimates

Italian import Intimissimi is well worth a browse! Head online or to our favourite Queen’s Road Central flagship for the underwear selection of your dreams. The compact store layout means you can get your shopping done in less time than it takes to have lunch. Collections are updated weekly and are designed to be sensual, romantic and comfortable. Team Sassy is a big fan of its seamless underwear for those days when you’re trying to be discreet and comfortable.

Intimissimi, various locations across Hong Kong, www.intimissimi.com

Perk by Kate — Singaporean brand with comfortable, stylish women’s underwear

Singapore-based brand Perk by Kate is all about the details — we’re talking the perfect cut, good support and quality fabric. Pioneers of the padded lace bralette, head here for intimates that take you through the day in comfort and style. It offers free shipping to Hong Kong with purchases over $600, or for an additional $129.

Perk by Kate, www.perkbykate.com

Marks & Spencer — Classic and comfortable bras and underwear

A tried-and-true favourite of Hongkongers, M&S is a good ol’ reliable when you’re on a basic bra hunt, whether you want a push-up plunge, non wired full cup or a t-shirt bra. It also has an extensive selection of nightwear, lingerie and panties. It’s particularly good if you’re new to buying bras, if your size has changed or you’ve just always felt uncomfortable in bras and not sure why, due to its in-store bra fit service.

Marks & Spencer, various stores across Hong Kong, www.marksandspencer.com

Peach John — Japanese brand with non-wire, strapless bras and more

Hongkongers love Japanese fashion, so naturally, Peach John is a local favourite! A subsidiary of Wacoal, you’ll find every design from lace, satin and embroidery in various styles including non-wire, strapless, bralette and even soft-wire (a comfortable in-between), all at affordable prices. Bear in mind, the site might be a little hard to navigate if you can’t read Chinese, even if you set the language to English!

Peach John, various locations around Hong Kong, www.peachjohn.com.hk

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SKIMS — Celebrity brand with skin-tone shapewear and underwear

Cult-favourite SKIMS offers a wide variety of colours to flatter deeper skin tones and sizes that promise to go far bigger than local retailers. This is a great option for butter-soft everyday bras and shapewear. Shop in-person at Lane Crawford — with limited stock, but the option of trying things on — or online for more variety!

SKIMS, available in-store at Lane Crawford and online at NET-A-PORTER, Selfridges, Harrods and its own website, skims.com

Pepper — Wide range of bras for AA, A & B Cups

If your chest is on the smaller side, Pepper needs to be on your radar. It has all sorts of bra options for you, from lace and racerback to strapless and t-shirt. Not to mention the sexiest teddies and corsets, and great-value bundles. Pepper offers free shipping to Hong Kong with orders over $1,335 or for an extra $140.

Sassy Tip: Want some inspiration for Valentine’s Day? Check out Pepper’s V-Day Edit!

Pepper, www.wearpepper.com

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6IXTY8IGHT — Local lingerie brand with affordable and on-trend designs

Lingerie that’s low-key, casual and modern! Hongkongers love local brand 6IXTY8IGHT for its playful and comfortable designs and affordable price. Styles here lean on the youthful side and often come with comfy matching loungewear.

6IXTY8IGHT, various locations across Hong Kong, hk.6ixty8ight.com

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Triumph — German lingerie brand with shapewear and more

With over 135 years of experience in designing women’s lingerie, you know you’re going to be in good hands at German-origin brand Triumph. Perfect for everyday wear, we especially love the shapewear and how inclusive its bra sizes are for those of us who are on the bigger side.

Triumph, various locations across Hong Kong, hk.triumph.com

Read More: Sassy’s Guide To Plus-Size Clothing In Hong Kong

La Perla — Luxurious silk and lace lingerie with detailed embroidery

If only the very best will do for special occasions, look no further than La Perla. The brand specialises in the exotic and erotic, offering luxurious lingerie crafted from the finest silk and lace trimmed with crystals, beading and spider web-delicate embroidery.

La Perla, various locations across Hong Kong, asia.laperla.com

Agent Provocateur — Sexy lingerie with everything from balconette bras to tulle thongs

As its name suggests, Agent Provocateur is one of the more provocative brands on this list, stocking luxurious special occasion lingerie with a lot of oomph. Alongside balconette bras and briefs, you’ll also find tulle thongs, suspenders, harnesses, bodysuits and more.

Agent Provocateur, available online at Avec Amour, Sheer and its website, www.agentprovocateur.com

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Avec Amour – Globally sourced lingerie collections and playful accessories

Known for its premium collection of ultra-sexy luxury lingerie, Avec Amour offers an exquisite range of lingerie and intimate apparel to suit a range of tastes and budgets (alongside a selection of playful accessories to go with your chosen looks!). The online boutique carries a number of international designer labels that aren’t readily available in other Hong Kong lingerie stores, including Bluebella, Maison Close and their very own label AVAM.

Avec Amour, avecamourlingerie.com

Sheer — Boutique carrying top lingerie brands

Sheer focuses on fashion, fit and friendly service at its ifc boutique, with the kind of attention to detail that larger retailers can only dream of. The Sheer girls will have you decked out in lingerie that puts a spring in your step! Brands available in-store and online include La Perla, Chantelle, Agent Provocateur and Fleur of England.

Sheer, Shop 3006, Podium Level 3, ifc mall, Central, Hong Kong, www.sheer.com.hk

Read More: Looking For A Bra That Actually Fits? We Tried Out SHEER

Satami — Japanese brand with everyday and special occasion underwear

Whether you’re looking for everyday comfort, special occasion lingerie or maternity wear, Satami is a one-stop-shop solution for anyone in search of their perfect lingerie fit. The Japanese brand offers fitting guidance in-store and on its website so you’re sure to find your ideal size from a wide range of styles.

Satami, various locations around Hong Kong, www.online-satami.com

More Places To Buy Lingerie, Underwear And Bras In Hong Kong:

• Raven + Rose – Australian brand designed to embrace women’s natural curves. ravenandroselingerie.com
• For Love & Lemons – Young brand with fun and flirty lingerie – and so. many. frills. forloveandlemons.com
• Savage X Fenty – Lingerie brand by Rihanna with bold and inclusive underwear (unfortunately only ships to US, Canada, France, Germany, Netherlands, Spain and UK). www.savagex.com
• Understatement – A wonderfully inclusive Swedish lingerie brand founded and run by women. www.shopunderstatement.com
• Lounge – Bras, panties and intimates designed to make you feel sexy and comfortable. us.lounge.com
• NET-A-PORTER – Stocks harder-to-find brands like Fleur du Mal, Dora Larsen and I.D. Sarrieri. www.net-a-porter.com

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Editor’s Note: “Where To Buy Lingerie In Hong Kong” was most recently updated in February 2026 by Veena Raghunath.